Why I love the e-myth (part 2)

Defining Roles in Your Business

In this second entry in my series of blogs on why I love ‘The E-Myth’, I want to focus on the three business-related personality traits identified by Michael Gerber. All business owners and their employees, has elements of all three traits in their personality, but in almost everybody, one trait will likely be dominant.

In this blog, I’ll be explaining how Quality Management can help your business get the best out of all these aspects. For although they are, as Gerber asserts, often at odds with each other all these traits working harmoniously are vital to the success of any business.

The Entrepreneur, The Manager and the Technician

However, before we come to that, let’s look at the three traits as Gerber defines them, and get to know their strengths and weaknesses.

The Entrepreneur is the ‘ideas person’ – someone with vision, capable of looking at the ‘big picture’ and defining where things should be going. Always living in the future, the Entrepreneur is the trait that makes the big plans that carry everyone else in their wake. However, they don’t tend to do well with the nitty-gritty of actually organising things to make their plans a reality.

The Manager on the other hand is all about organisation. Managers abhor chaos and adore order and stability – a place for everything and everything in its place is what they aspire to. However, in isolation the Manager’s fixation on order can lead to stagnation and a dearth of ideas.

Finally, the Technician takes pride in the nuts-and-bolts tasks; methodically working one step at a time to do what must be done. The Technician takes pride in their work and is diligent, with a great capacity for attention to detail. But, left alone, Technicians can become swallowed up by the details, lacking either effective leadership or strategic vision.

As you can see, each trait has unique strengths and weaknesses in the business environment and everyone will have a one of them that is more ‘dominant’. The key to success for a business is getting to a place where everyone is working to their strengths to drive the business forward – and that’s where a good Quality Consultant comes in.

Constructing An Effective Framework – The Importance of quality management in Playing To staff Strengths

One of the most effective ways to get the best from your employees is to have a sound framework and process map in place with clearly defined duties and responsibilities for all staff, as well as standardised procedures and a practical and useful Quality Manual.

As a business owner, this may seem an intimidating task, especially as you will almost certainly be fully wrapped up in dealing with the day-to-day running of the company.

This is another reason why employing the services of a good Quality Consultant is an important step to take in the development of your business, and one that will provide you with a good return on your investment.

An independent Quality Manager can take an objective view of your business, and help create exactly the kind of organisational framework and procedures it needs to help it grow. Every business is different so, just as the three traits must work harmoniously for best effect, every company requires its own organisational framework, suited to its needs – and providing that bespoke service is what I’m all about.

If you’d like to learn more about how Quality Management can help you get the best out of you and your staff, whether they are Entrepreneurs, Managers or Technicians at heart, why not give me, Ellen, a call on 01858414226. I’m looking forward to hearing from you.


Why I love the E-Myth (part 1)

I’m a great advocate of the principles of Quality related by Michael E. Gerber, author of The E-Myth Revisited, as I firmly believe that All About Quality’s own principles align with them very well.

So what are these principles? Well, as far as I’m concerned, the core issue is that the Business Development Process, of which Quality Management is a key part, should become an integral feature of the business and play a core role in communication between participants in the Quality Management process.

In this way, the concept of Quality acquires a real relevance to the business, its personnel and its activities, as part of the recipe for successful business life. As Gerber writes:

“Continuous improvement for it’s own sake is a waste of time.

Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.”

(Gerber, M. ‘The E-Myth Revisited 1995, p.132)

This is precisely what I want All About Quality to stand for. When I go into a company to advise them on Quality Management and Business Improvement, I want this process to be far more than just filling out forms and ticking boxes. I want it to be a process of continuous learning.

However, continuous learning should always have a proper purpose in your business.

I want the solutions AAQ helps in implement to be a real benefit to the company’s activities long-term; in the way things are done, the way processes are followed and matters are communicated. I aim to take the approach advocated by E-Myth Worldwide; I create processes that take into account the specific requirements of clients and their companies as a whole, rather than adopting a narrow focus.

Michael Gerber writes of the Business Development Process as a metaphor for personal transformation. In particular, he draws attention to the following points that a BDP should be about:

“For developing real skills within a structure of your own design. For understanding the dynamics of change, of value, of understanding, of thought.”

(Gerber, M. ‘The E-Myth Revisited 1995, p.133)

This is what All About Quality strives to do when working with our clients. I see my work as much more than helping clients achieve ISO9001 certification – although obviously this is still a key goal! But as part of that process, I aim to help companies I work with develop and grow in ways suitable to them, not as part of a prescribed, one-size-fits-all framework.

If you’d like your company to gain ISO9001 certification, and would also like help in developing a Business Improvement plan that will give an overall boost to your company’s prospects, then why not give me, Ellen at All About Quality, a call on 01604210488. I’m looking forward to hearing from you.