Why I love the E-Myth (part 1)

I’m a great advocate of the principles of Quality related by Michael E. Gerber, author of The E-Myth Revisited, as I firmly believe that All About Quality’s own principles align with them very well.

So what are these principles? Well, as far as I’m concerned, the core issue is that the Business Development Process, of which Quality Management is a key part, should become an integral feature of the business and play a core role in communication between participants in the Quality Management process.

In this way, the concept of Quality acquires a real relevance to the business, its personnel and its activities, as part of the recipe for successful business life. As Gerber writes:

“Continuous improvement for it’s own sake is a waste of time.

Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.”

(Gerber, M. ‘The E-Myth Revisited 1995, p.132)

This is precisely what I want All About Quality to stand for. When I go into a company to advise them on Quality Management and Business Improvement, I want this process to be far more than just filling out forms and ticking boxes. I want it to be a process of continuous learning.

However, continuous learning should always have a proper purpose in your business.

I want the solutions AAQ helps in implement to be a real benefit to the company’s activities long-term; in the way things are done, the way processes are followed and matters are communicated. I aim to take the approach advocated by E-Myth Worldwide; I create processes that take into account the specific requirements of clients and their companies as a whole, rather than adopting a narrow focus.

Michael Gerber writes of the Business Development Process as a metaphor for personal transformation. In particular, he draws attention to the following points that a BDP should be about:

“For developing real skills within a structure of your own design. For understanding the dynamics of change, of value, of understanding, of thought.”

(Gerber, M. ‘The E-Myth Revisited 1995, p.133)

This is what All About Quality strives to do when working with our clients. I see my work as much more than helping clients achieve ISO9001 certification – although obviously this is still a key goal! But as part of that process, I aim to help companies I work with develop and grow in ways suitable to them, not as part of a prescribed, one-size-fits-all framework.

If you’d like your company to gain ISO9001 certification, and would also like help in developing a Business Improvement plan that will give an overall boost to your company’s prospects, then why not give me, Ellen at All About Quality, a call on 01604210488. I’m looking forward to hearing from you.